MEET FIRAS
With over a decade of experience, Firas Al Kassir is a seasoned expert in business strategy, advisory, and innovation. He empowers entrepreneurs across the MENA region and beyond to scale smarter, launch faster, and build with purpose. Firas is committed to guiding leaders from vision to execution, transforming bold ideas into profitable, lasting ventures with demonstrable results.
Read My Story
BEYOND BUSINESS — I SCULPT LEGACIES. TRANSFORMING LIVES, BRANDS, AND VISIONS, ONE BY ONE.
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FIND THE SERVICE THAT ELEVATES YOUR GROWTH
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1
ADVISORY & CONSULTATIONS
Unlock new revenue streams, partnerships, and growth strategies tailored to your business. Ideal for entrepreneurs, startups, and organizations scaling in MENA and beyond.
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2
TRAINING, COACHING & MENTORSHIP
Join high-impact training programs and mentorship journeys designed to help you gain clarity, confidence, and results across life, brand, and business.
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3
REAL ESTATE INNOVATION AND DEVELOPMENT
Explore the future of real estate with our innovation-led concepts — from coworking investments to hybrid leasing, we help you turn property into profitability.
MOMENTS THAT DEFINE THE MISSION
CAPTURED DURING THE EARLY CHAPTERS, WHEN THE VISION WAS TAKING FORM AND RAW AMBITION MET OPPORTUNITY. TODAY, THE MISSION HAS EVOLVED — SHARPER IN FORM AND DEEPER IN PURPOSE.
RECOGNIZED IN THE ROOMS WHERE IT MATTERS
At the Royal Court, Firas Al Kassir was honored as the youngest entrepreneur selected to deliver a keynote address — a milestone that culminated in the signing of a strategic national agreement, witnessed by top leadership. From high-profile podiums to private strategic dialogues, these engagements reflect the deep trust placed in his vision and the advisory influence he brings alongside his strategic partners.
GLOBAL INSIGHTS, LOCAL IMPACT
A meeting with former U.S. Labor Secretary Ann McLaughlin Korologos underscored the international relevance of Firas’s advisory work. During her visit to a business supported under one of the SME development projects he led, their shared vision for empowering local enterprises and fostering economic resilience became clear. The engagement served as a testament to the broader impact of localized innovation with global alignment.
SHAPING FUTURE INVESTMENT STRATEGY
As a featured speaker during a five-day government workshop, Firas participated in training for ministry of Entrepreneurship and digital commerce executives on startup investment and entrepreneurial strategy. This initiative was designed to helpe bridge public sector policy with private sector innovation — to contribute directly to shaping national frameworks for future-ready economic development.
TRUSTED BY VISIONARY CLIENTS PROVEN STRATEGIES- REAL BUSINESS RESULTS
A SAMPLE OF THE BRANDS FIRAS HAS SUPPORTED ON THEIR GROWTH JOURNEY.
Over the past few years, I’ve helped visionary entrepreneurs, startups, and business owners across the region turn bold ideas into real-world success stories — from funding and partnerships to scalable business models and digital expansion.
YOU'RE ONE BOLD DECISION AWAY FROM CHANGING EVERYTHING
