MEET FIRAS
With over a decade of experience, Firas Al Kassir is a seasoned expert in business strategy, advisory, and innovation. He empowers entrepreneurs across the MENA region and beyond to scale smarter, launch faster, and build with purpose. Firas is committed to guiding leaders from vision to execution, transforming bold ideas into profitable, lasting ventures with demonstrable results.
Read My Story





BEYOND BUSINESS — I SCULPT LEGACIES. TRANSFORMING LIVES, BRANDS, AND VISIONS, ONE BY ONE.
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FIRAS AL KASSIR
FIND THE SERVICE THAT ELEVATES YOUR GROWTH
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1
ADVISORY & CONSULTATIONS
Unlock new revenue streams, partnerships, and growth strategies tailored to your business. Ideal for entrepreneurs, startups, and organizations scaling in MENA and beyond.
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2
TRAINING, COACHING & MENTORSHIP
Join high-impact training programs and mentorship journeys designed to help you gain clarity, confidence, and results across life, brand, and business.
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3
REAL ESTATE INNOVATION AND DEVELOPMENT
Explore the future of real estate with our innovation-led concepts — from coworking investments to hybrid leasing, we help you turn property into profitability.
MOMENTS THAT DEFINES THE MISSION
CAPTURED DURING THE EARLY CHAPTERS, WHEN THE VISION WAS TAKING FORM AND RAW AMBITION MET OPPORTUNITY. TODAY, THE MISSION HAS EVOLVED — SHARPER IN FORM AND DEEPER IN PURPOSE.




RECOGNIZED IN THE ROOMS WHERE IT MATTERS
At the Royal Court, I was honored as the youngest entrepreneur selected to deliver a keynote, leading to the signing of a strategic national agreement witnessed by top leadership. These engagements, from podium to private dialogues, underscore the trust placed in my vision and strategic advisory impact with my related strategic partners .
GLOBAL INSIGHTS, LOCAL IMPACT
Engaging with former U.S. Labor Secretary Ann McLaughlin Korologos highlighted the global relevance of my work. Her visit to a business under my advisory portfolio affirmed our shared mission to empower SMEs and strengthen economic resilience.
SHAPING FUTURE INVESTMENT STRATEGY
As a guest speaker for a five-day government workshop, I led training for Ministry employees on startup investment and entrepreneurship strategy. This role enabled me to bridge public sector leadership with real-world innovation, directly shaping future policy.




Trusted by Visionary Clients: Proven Strategies, Real Business Results
Over the past few years, I’ve helped visionary entrepreneurs, startups, and business owners across the region turn bold ideas into real-world success stories — from funding and partnerships to scalable business models and digital expansion.
FEATURED TRAINING PROGRAMS

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SKILL TO SCALE — DIGITAL PRODUCTIZATION & PERSONAL BRANDING

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INVESTOR MAGNET — FUNDING, PITCHING STRATEGY

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CLARITY FIRST — BUSINESS TYPE & INCOME MODEL DISCOVERY
YOU'RE ONE BOLD DECISION AWAY FROM CHANGING EVERYTHING